Using the UK IPA Databank, one of the world’s best sources of information on marketing effectiveness, this report examines whether some of the principal rules for B2C effectiveness also apply to B2B.
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Art Direction
Editorial Layout
Marketing Report
Data Visualization -
2019
As a contributing designer to an agency of record, I’ve worked within the LinkedIn brand guidelines to design various white papers and marketing reports. I developed several concepts for every project, ultimately creating the entire design system for a given resource. I was often selected for my expertise in uniting data and design to tell a captivating story that aligned with strategy. In addition to designing the reports, I was responsible for transforming the raw spreadsheet data into compelling visuals.
Full report available upon request.
